Connect. Network. Grow.
The Virtual Sports Merchandise, Licensing & Sponsoring Expo brings together sports teams, federations, brands, licensors, sponsors, manufacturers, retailers, and agencies from Europe, Southeast Europe, and the MENA region.
Discover new business opportunities, schedule B2B meetings, and build valuable partnerships in licensing, merchandising, sponsorship, and sports business — all within a powerful virtual environment.
B2B Meetings Platform Opens August 31st
Priority access to the Sports & Licensing SEE/MENA Expo 2027 for all exhibitors
ORGANIZED BY
Who Will Be Exhibiting
Exhibitors will include:
- Sports teams, federations, and rights holders
- Licensing and merchandising companies
- Sports apparel, equipment, and accessories manufacturers
- Health, nutrition, food, and beverage brands
- Gyms, academies, and wellness providers
- Sports event owners and organizers
- Sports marketing and sponsorship agencies
- Innovative sports-tech and start-up companies
A unique opportunity to connect with leading suppliers, rights holders, and decision-makers from across Europe, Southeast Europe, and the MENA region.
READ MOREWho Will Be Attending
The Virtual Sports Merchandise, Licensing & Sponsoring Expo is exclusively open to corporate visitors from Southeast Europe and the MENA region.
Attendees will include sports sponsors and prospective sponsors, sports e-commerce managers, marketing and communications professionals, rights holders, and decision-makers across the sports industry seeking direct access to international sports, merchandising, and licensing suppliers.
READ MOREWhat Will Happen
- Exhibitors set up their virtual booths prior to Sep 19th.
- Suppliers can present what they can do for Teams or Brands — existing client portfolios, short videos, and more.
- Teams and Brands showcase their available assets, shops, and presence in sports.
- Visitors can request B2B meetings prior to the event or while virtually walking around during the event.
- Exhibitors accept B2B meetings based on their calendar availability — First In, First Served.
Become an Exhibitor
Discover booth packages, pricing, participation benefits, and everything you need to know about exhibiting at the Virtual Sports Merchandise, Licensing & Sponsoring Expo.
If you are interested in showcasing your company, brand, products, or services to a targeted audience of industry professionals from Southeast Europe and the MENA region, we would be delighted to hear from you.
Please contact us at info@athenslicensingexpo.com, and our team will provide you with the Exhibitor Brochure, pricing details, and all the information you need to join the event.
We look forward to welcoming you as an exhibitor!
REGISTER YOUR BOOTH INQUIRY
Frequently Asked Questions
Yes, you’ll need to fill out our registration form to gain access to the event. Please fill in the registration form with some basic information to get started.
The information you provide upon registration will only be used to establish you as a user on the platform and to create your login credentials. It will not be used for any other purposes.
Yes, our platform is compatible with any computer or mobile device and any browser.
Yes, Registration is free of chargeand includes limited access to the vExpo as well as the opportunity to schedule one B2B meeting at the Licensi's booth for one of the brands it represents (Messi, Maradona, CR7, Play Bonito, 442oons, Tsili Coffeeshop and more)
Visitors wishing to schedule additional meetings and gain full access to exhibitors' promotional materials, presentations, catalogs, and other digital content can upgrade their access by purchasing a €25 Visitor Pass.
Purchase your Visitor Pass and Register here
The event will be on demand indefinitely, however we may make updates and changes to the platform periodically. Make sure to keep checking back in to see our newest features in action!
Exhibiting offers a fast, cost-effective way to connect with qualified buyers, sponsors, licensees, retailers, and decision-makers from Southeast Europe and the MENA region.
With no travel or stand construction costs, exhibitors gain direct access to targeted business opportunities, pre-scheduled B2B meetings, and new markets through a highly focused international audience.
For just €25, you get unlimited B2B meetings, full access to exhibitors' materials and presentations, and exclusive business opportunities throughout the event.
Plus, your ticket is refundable through a voucher redeemable on selected merchandise from participating exhibitors.
Yes. The Virtual Expo will feature 1–2 live presentations, each lasting approximately 20 minutes, covering topics related to sports business, licensing, merchandising, and sponsorship.
Possibly. The organizers are considering the presentation of a special award and/or the participation of a distinguished guest from the world of sports. More details will be announced closer to the event.
Sponsors
Sponsoring Opportunities and packages will be announced shortly
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